15+ Years. 10+ Brands. Measurable Impact Every Time.
This page tells two stories. The first is a career built across some of Canada and North America's most recognized brands — GE, Holcim, CSA Group, Carrier, Trend Hunter, and more — where marketing leadership delivered measurable growth, market share gains, and award-winning campaigns at scale. The second is a portfolio of client engagements through Stratovate Group and North 44 Consulting, where Discovery-led strategy through the Honeycomb Effect, and the CoCr8 OS transformed organizations from the brand up. Whether you're evaluating a consulting engagement, a keynote, or an executive hire, you'll find the proof you need below.
Consumer Electronics · B2C · Product Marketing · North America
+15% Market Share. 3M+ Annual Impressions. International Awards.
Over five years leading North American product marketing and Canadian sales at GE, I drove a 7% increase in national sales, grew market share by 15%, and built campaigns that earned international marketing awards — including the highly acclaimed Super Blue District campaign generating over 3 million impressions annually across North America's top automotive shows.
Building Materials · B2B · Digital Strategy · Canada
Digital-Led Repositioning for a National Building Materials Brand
At Holcim Cement, I led the repositioning of the St. Lawrence Cement and Dufferin Aggregates brands — developing a digital-first strategy centred on dufferinrockstar.com that educated the marketplace on quality and sustainability differentiators and drove measurable lead generation growth across the Canadian construction sector.
Consumer Goods · Retail · Americas · Category Management
North American Growth Strategy for the World's Largest Retailer
At ICI Paints (Akzo Nobel), I developed and executed the North American growth strategy for the Walmart account — driving organic growth across the Americas portfolio through customer-centric planning, integrated omnichannel marketing, and the company's first Canadian consumer market research initiative.
HVAC · B2B · Trade Marketing · Canada · Product Launch
8% AAGR · 28% More Leads · 3,000+ New Contacts Over Five Years
In eight years as Director of Marketing at Uponor, I delivered 8% average annual sales growth, generated over 2 million impressions annually, increased lead generation by 28%, identified 3,000+ new leads, and successfully launched first-to-market hydronics technologies across North America — while leading the Canadian Hydronics Council Marketing Committee to a 25% improvement in audience engagement.
Infrastructure · B2B · Smart Buildings · Enterprise GTM
GTM Strategy Driving Growth Across Carrier, Chubb & Automated Logic
As Director of Marketing across United Technologies' Carrier, Chubb, and Automated Logic divisions, I developed and executed end-to-end GTM programmes for enterprise clients in the Infrastructure, Financial, and Telco verticals — securing contract renewals, driving incremental revenue growth, and pioneering smart building and MRR initiatives that differentiated the portfolio in competitive growth markets.
TIC · Global · B2B · Brand Management · 20-Person Team
Double-Digit Growth Across a $300M Global TIC Business
As Director of Global Marketing at CSA Group — a $300M global Testing, Inspection, and Certification leader — I led a team of 20 marketers across multiple business units to deliver double-digit sales growth, improve brand consistency across international markets, and drive the most successful global campaign in the organization's history.
Media · Innovation Intelligence · B2B · CMO · SaaS
+20% Brand Awareness · +12% SQLs · CMO of a World-Leading Trend Platform
As CMO of Trend Hunter — one of the world's largest trend intelligence and innovation platforms — I built a technology-enabled marketing strategy that achieved a 20% increase in brand awareness, expanded service offerings by 10% in year one, improved Sales Qualified Leads by 12%, and positioned Trend Hunter as a global thought leader in consumer experience management through a Futurism keynote programme.
Safety Science · TIC · B2B · Community · Global · Performance Marketing
76,000-Member Community. ANA-Aligned Capability Framework. Performance Marketing at Global Scale
As Director of Performance Marketing at UL Solutions — a $2B+ global applied safety science leader in 110+ countries — I grew the AHJ Code Authority community from 5,000 to 76,000+ members across a five-channel platform, built an ANA-aligned Marketing Competency Framework for the marketing function, and led content and campaign programmes across data centres, cybersecurity, and fire and life safety verticals.
From Corporate Leadership to Client Transformation.
Stratovate Group · North 44 Consulting · Client Work
From Corporate Leadership to Client Transformation. Transform your business with expert consulting services. Drive growth and innovation today with Suresh Parmachand.
Reshaping Brands
D&A Group Services
Financial Services · Brand Transformation · CAMP Award Finalist
How a qualitative-led Discovery process transformed D&A Collection Corporation into D&A Group Services — rebranding a collections agency as a lifecycle management leader. CAMP finalist: Corporate Marketer of the Year.
Groove Industries
Financial Services · Brand Transformation · CAMP Award Finalist
How a Discovery-led rebrand turned HD Prefabricated Drywall Solutions into Groove Industries — naming the company after its own technology and building a three-tier channel partner ecosystem to match.
Women In Construction
Non-Profit · Cultural Development · National Brand Activation
How a full cultural development plan — rebuilt mission, vision, values, tagline, and logo — differentiated WINC from a competing body and activated a national membership at their AGM to industry-wide recognition.
Registered Nurses Association of Ontario (RNAO)
Non-Profit · Cultural Development · National Brand Activation
How a PowerPoint-based nursing eLearning library became an interactive, brand-aligned platform featuring custom nurse avatars Emma and Oliver — delivering double-digit growth in both registrations and student retention.
Seen Enough to Start a Conversation?
Whether you're building a business case for a new hire, evaluating a consulting partner, or exploring a speaking engagement, I'd like to hear what you're working on. Every conversation starts with a genuine question about your challenge, not a pitch about my services.