Blog

This post is a reboot of on <a title="Tell Me About Your City…" href="[https:/marketingjunky.wordpress.com/2012/01/31/tell-me-about-your-city/]" data-mce-href="[https:/marketingjunky.wordpress.com/2012/01/31/tell-me-about-your-city/]">I wrote in 2012</a>&nbsp;and remains relevant . I hope you enjoy it. A simple truth lies at the heart of our existence: food and travel can transcend boundaries, revealing the essence of a place and the people who call it home. I was reminded of this profound connection during a 2012 trip to Chicago, a city known for its rich history and diverse culture. As a traveler, I've always been drawn to the authentic experiences that come from exploring a city beyond its touristy façade. This journey led me to a revelation that extends beyond the world of culinary delights and city streets—a concept that can be harnessed to gain unique insights into human behaviour and personal branding. <h3>Unlocking Authenticity Through Food and Local Living</h3><figure id="figure-v5v30g5s3elmu147c4"><img id="v5v30g5s3elmu147c4" src="https://images.unsplash.com/photo-1541738166768-2e00b3f3098a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMDR8fGNoaWNhZ298ZW58MHx8fHwxNjk1MzUyNjA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1541738166768-2e00b3f3098a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMDR8fGNoaWNhZ298ZW58MHx8fHwxNjk1MzUyNjA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> My approach to travel has always been unconventional. Instead of sticking to the path most travelled, I venture off in search of the local treasures—the eateries where residents dine, the neighbourhoods where they gather, and the daily routines that define their lives. In these moments, I find authenticity. I observe a deeper understanding, appreciation, and respect for the culture that envelops me.This philosophy of immersive travel and walking in the locals' shoes is important for a marketer like me. It's a methodology that can be adapted to gain invaluable insights into individual lifestyles and, by extension, personal branding. I am given a wonderful gift by engaging residents in conversation and asking them to reveal their city. Each tour is unique, a personal narrative that reflects how they interpret their city's history, culture, and spirit.These shared experiences provide a lens into their lives to learn the essence of who they are. It's a journey that deepens my understanding of human behaviour, offering unique perspectives on the multifaceted dimensions of personal identity. <h3>The Personal Branding Mosaic</h3><figure id="figure-pktfn1zoulmu1416g"><img id="pktfn1zoulmu1416g" src="https://images.unsplash.com/photo-1531692435623-5ee3b403c033?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxjaXR5JTIwZmFuc3xlbnwwfHx8fDE2OTUzNTI3MzN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1531692435623-5ee3b403c033?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxjaXR5JTIwZmFuc3xlbnwwfHx8fDE2OTUzNTI3MzN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> Some may cringe at the term "personal branding," yet it's a label that accurately encapsulates what people do. How individuals express their love for their city is a unique perspective on their preferences and themselves. It manifests in various forms, from the persistent support locals extend to their favourite sports teams, evident in their sports apparel and game-day rituals, to the loyalty patrons exhibit towards their most loved restaurant or establishment.These expressions aren't only acts of loyalty; they're chapters in the story of one's life, told through their love for their city. This realization underscores a profound truth: "A city may have one pulse, but it possesses many hearts." <h3>Sharing the Stories That Define Us</h3><figure id="figure-5otl9pr26lmu11251"><img id="5otl9pr26lmu11251" src="https://cdn.durable.co/shutterstock/9ahLfS8roO0fLejgX8TQam4JvDEVasU6YHLOjAGS9Y8oSDFiSlB0CRSjruuOLdZT.jpeg" alt="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null"/></figure> In the end, the power of personal branding lies in our ability to share our stories. Just like the unique landmarks within a city, our stories represent our distinct experiences, joys, and connections. They reveal the depth of our identity and the characteristics of our personality that set us apart.So, I invite you to show your city's pride, its culture's richness, and its unique experiences. Share your stories often, for they are the moments and experiences representing your brand—a brand that reflects the diversity, the love, and the essence of who you are.Let's celebrate the beauty of discovery through food, travel, and the stories that define us. Share your journey, and let your brand shine through—the world is waiting to hear your story.

Discovering Personal Branding Through the Joy of Food and Travel

<h3>Achieving Balance for Organizational Success</h3>As l reflect on my professional journey, l recall different periods where the brands l worked for had different approaches to stimulating revenue growth. I am amazed at how the acceleration of innovation became common across all industries.&nbsp; This reality means that brands must think more critically about managing through the changing market dynamics. The reason is that creating a path to success demands a strategic approach that embraces flexibility and planning in ever-evolving industries.&nbsp;This week's blog post will explore the balance between emergent and deliberate strategies, explaining their merits and interdependent relationship in guiding an organization toward its goals and assisting it in navigating change while delivering sustainable success.&nbsp;<figure id="figure-dz63lro6bdlmjqhn7n"><img id="dz63lro6bdlmjqhn7n" src="https://cdn.durable.co/shutterstock/35N8UhqsPtMTKpiusSa0vZccHIHYTf9oYFhVVicDHAq4RrUJqqPaRHvXa3NJLxNG.jpeg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/35N8UhqsPtMTKpiusSa0vZccHIHYTf9oYFhVVicDHAq4RrUJqqPaRHvXa3NJLxNG.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Emergent Strategy: The Art of Adaptation</h3>An Emergent strategy is often described as a flexible, adaptive approach to decision-making. It evolves organically as an organization responds to external changes, market dynamics, and unforeseen challenges. Organizations at the start-up phase of development usually adopt it. Here are some key benefits of an emergent strategy:Agility: Emergent strategies allow organizations to adapt to unpredictable circumstances. When market conditions change, emergent strategies enable quick responses, helping the company stay competitive.Innovation: They foster an environment where innovation thrives. Teams can experiment and explore new ideas without tight constraints, leading to breakthrough solutions.Learning Culture: Emergent strategies encourage a continuous learning culture. Teams learn from their actions and adjust their approaches based on real-world feedback.&nbsp;<figure id="figure-ao6g26skxlmjqi06c"><img id="ao6g26skxlmjqi06c" src="https://cdn.durable.co/shutterstock/2fkjX5uuH90s01U3nj6avKsvVE6xziJCvERnL1QiF3wQbcQr5arX3ZeaVrWiD1s7.jpeg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/2fkjX5uuH90s01U3nj6avKsvVE6xziJCvERnL1QiF3wQbcQr5arX3ZeaVrWiD1s7.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Deliberate Strategy: Planning as a Way to Growth</h3>A Deliberate strategy, on the other hand, emphasizes careful planning and structured decision-making. It's about setting clear objectives, designing detailed action plans, and working methodically toward long-term goals. Usually adopted by organizations in mature markets and the growth phase of development. Here are some key benefits:Focus: Deliberate strategies provide a clear focus for the organization. They define specific goals and allocate resources accordingly, reducing the risk of drifting off course.Accountability: With well-defined plans and responsibilities, deliberate strategies enhance accountability within the organization. Team members understand their roles and how they contribute to the overall strategy.Risk Management: Deliberate strategies incorporate risk assessments and mitigation plans. This approach helps organizations anticipate potential challenges and develop contingency measures.<figure id="figure-99f8xaetglmjqinbr"><img id="99f8xaetglmjqinbr" src="https://images.unsplash.com/photo-1614278016630-017112643d7f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyN3x8YmFsYW5jZXxlbnwwfHx8fDE2OTQ3MzA0ODB8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1614278016630-017112643d7f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyN3x8YmFsYW5jZXxlbnwwfHx8fDE2OTQ3MzA0ODB8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Orchestration of Emergent and Deliberate Strategies</h3>Achieving a balance between emergent and deliberate strategies is crucial for long-term success. Here's how these two approaches can complement each other:Strategic Flexibility: Deliberate strategies provide a framework for decision-making, while emergent strategies allow for adaptability within that framework. Organizations can stay agile by regularly reviewing and adjusting the deliberate strategy based on emerging insights.Continuous Feedback: Establish feedback loops between the two strategies. Insights from emergent strategies can inform refinements in deliberate strategies, ensuring alignment with changing market dynamics.Experimentation within Structure: Encourage controlled experimentation within the framework of deliberate strategies. This technique enables teams to innovate while still working toward predefined objectives.Scenario Planning: Deliberate strategies can include scenario planning, preparing for potential emergent scenarios. This proactive approach helps organizations respond effectively to unexpected events.Cultural Alignment: Foster a culture that values emergent and deliberate thinking. Ensure that all team members understand the importance of each approach and when to apply them.<figure id="figure-3phlgvmej5lmjqj71d"><img id="3phlgvmej5lmjqj71d" src="https://images.unsplash.com/photo-1474631245212-32dc3c8310c6?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxM3x8c3RyYXRlZ2llc3xlbnwwfHx8fDE2OTQ3MzA5MDR8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1474631245212-32dc3c8310c6?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxM3x8c3RyYXRlZ2llc3xlbnwwfHx8fDE2OTQ3MzA5MDR8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Complementary Strategies</h3>In addition to the delicate interplay between emergent and deliberate strategies, organizations can benefit from complementary strategies, such as:1. &nbsp;Service-Dominant Logic (S-D Logic): is a contemporary marketing and economic theory that offers a fundamental shift in perspective from the traditional, goods-dominant view of exchange to one focused on services and the cocreation of value.2. Blue Ocean Strategy: This approach focuses on creating uncontested market spaces, allowing organizations to innovate and differentiate themselves from competitors.3. Open Innovation: Open innovation involves collaborating with external partners, such as startups, universities, or research institutions, to access new ideas, technologies, and expertise. This strategy can accelerate innovation and product development.4. Ecosystem and Platform Strategy: Organizations can explore ecosystem and platform strategies to create or participate in industry ecosystems or platforms. These strategies aim to facilitate collaboration, create value, and expand reach within an industry.<figure id="figure-tb7724j9x8lmjqkhq5"><img id="tb7724j9x8lmjqkhq5" src="https://cdn.durable.co/shutterstock/252vMpwNJtCaba5SRVpJlNN3sxfEf5JaCjuIBxC3AIcJBLhE1bjRuJYKADkpgSni.jpeg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/252vMpwNJtCaba5SRVpJlNN3sxfEf5JaCjuIBxC3AIcJBLhE1bjRuJYKADkpgSni.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Conclusion</h3>The dynamic balance between emergent and deliberate strategies and integrating complementary approaches is the hallmark of strategic excellence. Organizations that create a balance between the two can confidently navigate the complex business landscape, staying agile and focused on their short and long-term objectives. This strategic harmony is the key to sustained success in today's world of constant change.

The Dynamism of Emergent and Deliberate Strategies

<h4>Beyond Performative Tactics</h4>In the dynamic world of marketing, staying relevant and connecting with consumers is a constant challenge. Over my two decades in marketing and strategy, one principle has remained a guiding force: authenticity. Authenticity stands the test of time and resonates profoundly in an era of informed and socially conscious consumers.<h4>The Performative Marketing Pitfall</h4>Performative marketing is when brands use superficial or insincere approaches to social, environmental, or ethical issues in their marketing campaigns, mainly to gain attention or improve their image without substantial commitment. It often involves exaggerated claims or aligning with popular causes without meaningful actions to back them up, leading to consumer scepticism and potential reputational damage. A few that are more common areas are&nbsp;greenwashing, woke washing, and purpose washing,&nbsp;which&nbsp;has become synonymous with marketing tactics prioritizing appearance over substance.&nbsp;<figure id="figure-wekb4gox5mlm9wdxxe"><img id="wekb4gox5mlm9wdxxe" src="https://images.unsplash.com/photo-1562684750-0553aea79845?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxncmVlbndhc2hpbmd8ZW58MHx8fHwxNjk0MTM1Mjc4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://images.unsplash.com/photo-1562684750-0553aea79845?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxncmVlbndhc2hpbmd8ZW58MHx8fHwxNjk0MTM1Mjc4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> <h4>The Deceptive Appeal of Greenwashing</h4>For instance,&nbsp;Greenwashing&nbsp;involves making exaggerated or false claims about a product's environmental benefits. It's akin to putting a fresh coat of paint on a crumbling wall and hoping no one notices. However, consumers today are perceptive viewers. They demand more than just eco-friendly slogans; they seek genuine, sustainable actions.<figure id="figure-x72o5csenelm9wgc1g"><img id="x72o5csenelm9wgc1g" src="https://cdn.durable.co/shutterstock/10lQsn4UOBIP91BYNUVonDTy58rIWf4fe6FF7cggcDcrcAvMvWpqvGTDIx2EWagY.jpeg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/shutterstock/11TQvXh3HjVvoizWR7HylUREi9DGAyYXZJ94uoyvy5n4Bdhz7f5AnfOLOPe1p5ao.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> <h4>The Wake-Up Call: The Importance of Authencity&nbsp;</h4>As I journeyed through the complex marketing landscape, I've witnessed how authenticity consistently outperforms performative tactics. Here's why:<ol><li>Building Trust: Authenticity is fundamental to trust. When consumers sense honesty in your brand, they are more likely to become loyal advocates.</li><li>Longevity: Brands that genuinely care about social and environmental issues build lasting relationships. These connections extend beyond a transaction and lead to customer loyalty.</li><li>Differentiation: Authenticity should support your unique selling point. It sets you apart from competitors who engage in performative marketing. When your values align with your audience's, you create an authentic bond that's hard to replicate.</li></ol><figure id="figure-cfxpvszgollm9wi1g3"><img id="cfxpvszgollm9wi1g3" src="https://images.unsplash.com/photo-1504805572947-34fad45aed93?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNHx8Z2VudWluZSUyMG1hcmtldGluZ3xlbnwwfHx8fDE2OTQxMzU0OTd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1504805572947-34fad45aed93?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNHx8Z2VudWluZSUyMG1hcmtldGluZ3xlbnwwfHx8fDE2OTQxMzU0OTd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h4>A Personal Perspective</h4>Through all my years navigating marketing strategies, I've always championed the importance of representation and diversity. It's a fundamental aspect of authenticity. However, I've also realized that while representation is crucial, it must align with a product, service or experience that offers differentiated value to those individuals.Promoting diversity for the sake of optics falls into the same trap as performative marketing. It may create a superficial image of inclusion, but true diversity goes deeper. It involves fostering an inclusive culture within the organization and developing products, services and experiences that cater to diverse audiences.<figure id="figure-9yff3e59llm9wjwp2"><img id="9yff3e59llm9wjwp2" src="https://cdn.durable.co/shutterstock/14YR0peJKLvLpWMiyVemAFoAYcAuMii5v4yI2KnZFqI2RNLb96vHmwFqxeRXau8F.jpeg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/shutterstock/30DRTX40e7NR5yKbF03gEXcQuKax1bouDqZbGVGvDMZGOgHw8PvitNnDD6qUywil.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h4>The Way Forward: Authentic Value&nbsp;</h4>So, what's the way forward for brands and marketers? It's a simple yet meaningful shift:<ol><li>Walk the Talk: Ensure your brand's actions align with its messaging. Authenticity begins within your organization.</li><li>Differentiated Value: Representation and diversity are vital, but they should support products or services that offer unique and meaningful value to consumers.</li><li>Educate and Engage: Use your platform to promote diversity and sustainability and to educate and inspire change within your industry.</li><li>Genuine Partnerships: Collaborate with organizations and causes that align with your values and goals. Authentic partnerships amplify your impact and co-create value between actors.</li></ol>Authenticity should be fundamental to your marketing strategy. It's not just a buzzword; it's a compass that guides you in creating lasting connections with consumers and other stakeholders. Authenticity is the path to sustainable success in a world where performative tactics may bring fleeting gains. Make authenticity the core of our marketing efforts, recognizing that it's the right thing to do and the most innovative business move in the long run.

Authenticity in Marketing

<figure id="figure-qi5ldp5pksllzxcn8q">Challenging the Status Quo for a More Compassionate WorldAs we reflect on our web of human history, traditions weave stories of identity, culture, and continuity. Yet, the question arises: Are all traditions worthy of preservation, or do some need to evolve in the light of new perspectives and understanding?Traditions, while often rooted in the past, continue to shape our present and future. They are the threads that connect generations, creating a sense of belonging and stability in an often unstable world. However, some traditions can become barriers as societies evolve, impeding progress and perpetuating inequality.<figure id="figure-vfxu48x55rllzxeeie"><img id="vfxu48x55rllzxeeie" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" src="https://cdn.durable.co/blocks/27JC9XKtUsO5T3stBOhcwkwRtFzLToeOgfBpJzhJRpSo6tROjAydQSNPdIO38tZo.png" alt="" data-corners="no-rounded" data-aspect="16:9" data-caption="Original Post Image: Traditions Are Made To Be Broken" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/blocks/27JC9XKtUsO5T3stBOhcwkwRtFzLToeOgfBpJzhJRpSo6tROjAydQSNPdIO38tZo.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Original Post Image: Traditions Are Made To Be Broken</figcaption></figure>I will reflect on an old blog post I wrote a few years ago on a topic I was deeply passionate about – the intersection of women's rights and religious rituals. Traditionally, certain beliefs exclude women from participating in rituals during menstruation. While the origins of such practices may have been pragmatic in a different era, it's imperative to question whether they are relevant today.&nbsp;As a father of daughters, I must critically examine such practices. While historical contexts offer explanations, we must assess their impact on individual freedom and societal progress. Could these restrictions be rooted in patriarchal ideologies that inhibit the full expression of women's rights and potential?<figure id="figure-xzpffv2ayillzxozhg"><img id="xzpffv2ayillzxozhg" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" src="https://cdn.durable.co/shutterstock/dLuHv4kn53EaltQIBy6gdkMlP83nNRsLAlZ9zONufFSBatmzraSBh8xpACrjwUjz.jpeg" alt="" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/shutterstock/3bMregVBn7Ucm07jt7XOePJITFmowCod92mJ14hLvOCVKN9IwtQv2RuYbRpPg3Un.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>As we explore the historical narratives, we discover insights that provoke deeper contemplation. Whether rooted in hygiene concerns or sociocultural stigmas, these practices have enduring consequences on women's self-perception and empowerment. Today, we have the knowledge and understanding to challenge the narrative, advocate for equality, and respect every individual's rights.<figure id="figure-shdqbtv7rllzxvt0x"><img id="shdqbtv7rllzxvt0x" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" src="https://cdn.durable.co/shutterstock/1aPlhcFk3TpruMNX6zmPCBtdDia9MIp9uVzlwuQ9iKNbWNjWDIJZfFjwnf1LAJf1.jpeg" alt="" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/shutterstock/243MeGkK4IUZcX27V4vIyLXTdkBCUDRLku3LTtyfJ1kcSTiAu3RWepHuW1z1kOYO.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Traditions, in their essence, are reflections of societies' norms and values. But they should not be firm. We have the power to reshape them, to ensure they align with our contemporary understanding and the principles of compassion and equality.<figure id="figure-r3lgsw3zvkllzy3v4w"><img id="r3lgsw3zvkllzy3v4w" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" src="https://cdn.durable.co/shutterstock/1dkllhY2m6DFParO1v0VVKisxdkWIFEivxF2xta5wvmZwanpErupbPxpJyCTHiLc.jpeg" alt="" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/shutterstock/20AimlcvtsolpYuruFP8lOtD9qXzMvWtx18J2CmLL2lGFdCkIaDG7abfqnuC3DJO.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Now, l wrote the original post from a personal perspective. However, as we continue our journey on leadership development, how can we ensure our organizational traditions support everyone's development?&nbsp;Here are 5 ways leaders can ensure traditions are respected and evolving:<ol><li>Cultivate Open Dialogue:&nbsp;Encourage conversations that critically examine traditions and their implications. Create safe spaces for discussions that allow diverse perspectives to be heard.</li><li>Educate and Raise Awareness:&nbsp;Foster a culture of learning by educating your team about the historical context of traditions. Help them understand the reasons behind certain practices and encourage them to think critically about their relevance today.</li><li>Empower Change Agents:&nbsp;Identify individuals passionate about driving change and empower them to lead initiatives that challenge outdated traditions. Provide resources and support to help them navigate resistance and push for progress respectfully and inclusively.&nbsp;</li><li>Leverage Technology:&nbsp;Use technology to bridge generational gaps and facilitate conversations between those who uphold traditions and those seeking change. Virtual platforms can provide a space for dialogue that transcends physical boundaries.</li><li>Lead by Example:&nbsp;As a leader, demonstrate your commitment to evolving traditions by actively participating in conversations and initiatives. Your actions will set the tone for the organization and encourage others to embrace change.</li></ol>In this era of rapid change, where paradigms shift, and innovation thrives, we must question the status quo. Embracing change isn't a disregard for tradition; it's a commitment to growth, compassion, and a more equitable world.<figure id="figure-5shjrlz7rmllzyi6xn"><img id="5shjrlz7rmllzyi6xn" src="https://cdn.durable.co/shutterstock/22qfRWQs8vNgQCZqqSRhubg1d31DCEOlexP6pjpQpe97NFmnMZp7bbenFyzGSMXi.jpeg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/shutterstock/174wQfd9R7bdJyefkDN3my74mYsNOlu9MBxc2JbjgMjPGksejOSMN4Q0cufHvCUD.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>It's time to reimagine traditions through the lens of our evolving values. Let's cultivate a world where each person's freedom and dignity are honoured, compassion guides our decisions, and the evolution of tradition reflects our collective progress. Original post date: September 24, 2017 Traditions Are Made To be Broken https://marketingjunky.wordpress.com/2017/09/24/traditions-are-made-to-be-broken/ </figure>

From Tradition to Transformation

<h3>Bridging the Gap</h3>Emerging generations hold sway in setting technological and cultural benchmarks. Yet, as brands strategize, they must recognize each age group's unique attributes and potential.<figure id="figure-3lce2hlxh7llpwpeok"><img id="3lce2hlxh7llpwpeok" src="https://cdn.durable.co/blocks/3aaDzpfClub2ZXFgXsrIJZ4i9OMR1naa7ylug98aUT0gkPfv3o4uvHKtHGmsEHYd.jpg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/3aaDzpfClub2ZXFgXsrIJZ4i9OMR1naa7ylug98aUT0gkPfv3o4uvHKtHGmsEHYd.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure> The Reality of Declining Birth RatesGiven their technological aptitude, the appeal of targeting Gen Z and Millennials is strong. Yet, data points to an ageing population in developed regions like the U.S., Japan, and parts of Europe due to declining birth rates. This shift reiterates that while the younger populace sets trends, older generations remain influential, each with distinct consumer patterns.<figure id="figure-7yoivm3t4llpwqyev"><img id="7yoivm3t4llpwqyev" src="https://cdn.durable.co/blocks/39BT2c3uI4X6AQdHaXEUOGdB5IKFTiNYM3wdLjyDnAqjKktUaYyZcB8DgtAOClxX.png" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="World Bank: Fertility Rates (birth per woman)" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/39BT2c3uI4X6AQdHaXEUOGdB5IKFTiNYM3wdLjyDnAqjKktUaYyZcB8DgtAOClxX.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">World Bank: Fertility Rates (birth per woman)</figcaption></figure>The Weight of Purchasing PowerFinancially, older cohorts like the Silent Generation and Baby Boomers have accumulated significant wealth. Conversely, younger generations grapple with economic impediments such as massive student loans and rising housing costs. These trends must be recognized for industries like luxury travel and goods, and services and offerings adjusted to meet their changing needs.<figure id="figure-gu5yaq501qllpwsjj6"><img id="gu5yaq501qllpwsjj6" src="https://cdn.durable.co/blocks/1fpDZ4kjilkKHN3SgkmXfZGuO3NJEDVVWMRMuEcGC0ry6fCNkp85KFWevRpNTLAp.png" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 15% undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="(2)" data-positionx="15%" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/1fpDZ4kjilkKHN3SgkmXfZGuO3NJEDVVWMRMuEcGC0ry6fCNkp85KFWevRpNTLAp.png" data-mce-style="aspect-ratio: 16/9; object-position: 15% undefined;"><figcaption class="body-normal text-gray-500 mt-2">(2)</figcaption></figure>Diverse Consumption PatternsWhile tech gadgets might magnetize Gen Z, Baby Boomers could be the demographic exploring luxury travel destinations more often and may exhibit an increased propensity to consumer goods and services not traditionally purchased. Highlighting this, Visa reported that Americans aged 50+ account for 50% of current purchases—a figure that will continue to increase in the next 5-10 years.<figure id="figure-cuadg5kfjllpwvf23"><img id="cuadg5kfjllpwvf23" src="https://cdn.durable.co/blocks/20ThpzqkcvZhh7c8fxteNxRIuw1ff7JTIrOyzAs6J29gxdFAPYqS6xYK9XrRzVgQ.png" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="Distribution of aggregate spending (By age)" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/20ThpzqkcvZhh7c8fxteNxRIuw1ff7JTIrOyzAs6J29gxdFAPYqS6xYK9XrRzVgQ.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Distribution of aggregate spending (By age)</figcaption></figure>Evolving Brand Loyalty and BehavioursHistoric brands might find security in the continued loyalty of older generations. Yet, fresh market entrants could resonate more with younger consumers, especially if their ethos aligns with contemporary societal values.<figure id="figure-2f0wa2dr9llpwzdeb"><img id="2f0wa2dr9llpwzdeb" src="https://cdn.durable.co/blocks/37Kw816eL5AkznDiZzYHxEo6Xa8PaIHoPCu56gNK34AAqDyb4w3ApHummHNajWst.png" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="(4)" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/37Kw816eL5AkznDiZzYHxEo6Xa8PaIHoPCu56gNK34AAqDyb4w3ApHummHNajWst.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">(4)</figcaption></figure>So, here are a few ways how brands can craft an inclusive generational strategy:&nbsp;<ul><li>Diversifying: Prioritizing a single generation can be risky. A comprehensive approach can nurture potential within every age group.</li><li>Crafting Customized Messages: Effective communication hinges on relevance. Brands must adapt their messaging to appeal to the diverse values of the different generations.</li><li>Staying Proactive: In a dynamic demographic landscape, brands must be agile and anticipate shifts to recalibrate their strategies accordingly. </li></ul><figure id="figure-mp78yc6vhillpx1d1z"><img id="mp78yc6vhillpx1d1z" src="https://images.unsplash.com/photo-1508849789987-4e5333c12b78?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxicmFuZHN8ZW58MHx8fHwxNjkyOTMzMzc2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://images.unsplash.com/photo-1508849789987-4e5333c12b78?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxicmFuZHN8ZW58MHx8fHwxNjkyOTMzMzc2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Shift ForwardIn a world advocating personalization, balance remains essential. Celebrating every generation's diverse perspectives and unique attributes can support lasting brand success. As we develop our marketing journey, let’s be sensitive to generational variation, ensuring inclusive and effective strategies for all.1. <a href="https://data.worldbank.org/indicator/SP.DYN.TFRT.IN" data-mce-href="https://data.worldbank.org/indicator/SP.DYN.TFRT.IN">https://data.worldbank.org/indicator/SP.DYN.TFRT.IN</a>2. <a href="https://www.marketingcharts.com/demographics-and-audiences/household-income-107999" data-mce-href="https://www.marketingcharts.com/demographics-and-audiences/household-income-107999">https://www.marketingcharts.com/demographics-and-audiences/household-income-107999</a>&nbsp;3. <a href="https://usa.visa.com/partner-with-us/visa-consulting-analytics/baby-boomers-still-outspend-millennials.html" data-mce-href="https://usa.visa.com/partner-with-us/visa-consulting-analytics/baby-boomers-still-outspend-millennials.html">https://usa.visa.com/partner-with-us/visa-consulting-analytics/baby-boomers-still-outspend-millennials.html</a>4. <a href="https://www.marketingcharts.com/brand-related/brand-loyalty-105930" data-mce-href="https://www.marketingcharts.com/brand-related/brand-loyalty-105930">https://www.marketingcharts.com/brand-related/brand-loyalty-105930</a>&nbsp;

The Value of Every Generation

From the corridors of schools to the aisles of organizational hierarchies, the principles of compassion and empathy remain timeless and universal. As leaders, we often look for large gestures to show we care, but sometimes, the most impactful actions are inspired by our past's humble lessons.Growing up, I watched my Dad, Mom, and Grandmother extend their hands and hearts to family and friends emigrating to the country. We always had our home open, and our table was always full, providing food, comfort, and a sense of belonging to newcomers to Canada. So the value of caring for others wasn't just taught but was exemplified through my parents and grandmother's everyday actions toward family, friends and neighbours.<figure id="figure-fz1sxv4xblllfynmyc"><img id="fz1sxv4xblllfynmyc" src="https://images.unsplash.com/photo-1547573854-74d2a71d0826?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8ZGlubmVyfGVufDB8fHx8MTY5MjMyNjkzMXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="0%" data-mce-src="https://images.unsplash.com/photo-1547573854-74d2a71d0826?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8ZGlubmVyfGVufDB8fHx8MTY5MjMyNjkzMXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"></figure>I recall a memorable childhood lesson centring around my KFC piggy bank. In grade two, I started treating my classmates to snacks every day after lunch. The intention was simple: ensuring that those who didn't have lunch have something to eat. I ensured everyone received the same amount chips and snack that l placed on napkins on each of their tables. While my year-long gesture landed me in a meeting with the school's counsellor and vice principal and my parents as they were concerned with where the money was coming from to fund this effort; it was soon realized that my actions reflected the compassion and empathy I had seen and felt at home. The administration staff acknowledged the positive impact of my gesture, revealing that many students in our area often came to school without lunch. My small act of kindness helped bridge a gap many weren’t even aware of.Most importantly, my relationships with my classmates were stimulated and improved. Some of the differences students felt were overcome as we shared a snack together and found commonality. The teachers even allowed snack time to become a moment of sharing personal stories and perspectives, and when l had to stop sponsoring the snacks after the school year, the teachers did continue the effort.<figure id="figure-al43jfq1kdollfyuxv5"><img id="al43jfq1kdollfyuxv5" src="https://cdn.durable.co/blocks/fjd3UzZHTM4QEAKxfWDd17tPGjr61aHERnxtf6mEVoDdZJ99caKAktrlGOMeqUTY.jpg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: 0% 0%;" data-corners="no-rounded" data-aspect="3:2" data-caption="" data-positionx="0%" data-positiony="0%" data-mce-src="https://cdn.durable.co/blocks/fjd3UzZHTM4QEAKxfWDd17tPGjr61aHERnxtf6mEVoDdZJ99caKAktrlGOMeqUTY.jpg" data-mce-style="aspect-ratio: 3/2; object-position: 0% 0%;"></figure>As we relate some lessons that this experience allowed me to learn, what insights can be gained to support organizational leadership development?&nbsp; Upon reflection, here are a few that I have taken from these memories. &nbsp;Lessons for Leaders:Small Acts, Big Impact:&nbsp;Just as my snack-sharing initiative made a difference, leaders can take simple, thoughtful actions to show their teams they care. Sometimes, acknowledging efforts, offering flexibility, or simply listening can make a difference.<figure id="figure-dde0igt5wbllfyvltd"><img id="dde0igt5wbllfyvltd" src="https://cdn.durable.co/blocks/29eljkdtBRS5EeyNI3ytFWSnfw8ekyyr9K00K0vzSYLedQHxKWa2g1xUFmYU3qU1.jpg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/29eljkdtBRS5EeyNI3ytFWSnfw8ekyyr9K00K0vzSYLedQHxKWa2g1xUFmYU3qU1.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Cultivating a Culture of Empathy:&nbsp;Leaders should show compassion and foster a culture where empathy is celebrated. Encouraging team members to look out for one another creates a supportive, understanding environment.<figure id="figure-cke985z265llfyvvbt"><img id="cke985z265llfyvvbt" src="https://cdn.durable.co/blocks/34Nxo01oOEGeYdviLoW7BZDcBY90YEW90c1OGMjNdGEVo96vvny5iCU4N9jDjJOl.jpg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/34Nxo01oOEGeYdviLoW7BZDcBY90YEW90c1OGMjNdGEVo96vvny5iCU4N9jDjJOl.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Understanding Beyond the Surface:&nbsp;Just as many students in my school hid their hunger, employees too might mask their struggles. Leaders must understand their teams deeply, recognizing that they may face hidden challenges.<figure id="figure-bru41homellfyw284"><img id="bru41homellfyw284" src="https://cdn.durable.co/blocks/1rQkzVl8eZmiIi34A4c6rdz27KuCeHVKeebVyyGGfcBbuz9EqI0egcjCpe5X3VZY.jpg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/1rQkzVl8eZmiIi34A4c6rdz27KuCeHVKeebVyyGGfcBbuz9EqI0egcjCpe5X3VZY.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Leading by Example:&nbsp;Compassion and empathy aren't demanded but can be demonstrated. When leaders embody these values, they set a tone that spreads across the organization.<figure id="figure-330xw1x1ellfyxdgv"><img id="330xw1x1ellfyxdgv" src="https://images.unsplash.com/photo-1513759565286-20e9c5fad06b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxsZWFkZXJ8ZW58MHx8fHwxNjkyMzI3MDYwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://images.unsplash.com/photo-1513759565286-20e9c5fad06b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxsZWFkZXJ8ZW58MHx8fHwxNjkyMzI3MDYwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Valuing Learned Behavior:&nbsp;Just as my parents and the school recognized and appreciated the intention behind my actions, leaders should celebrate acts of kindness and compassion, understanding that these behaviours are often learned from personal experiences and histories.<figure id="figure-35c81tkmiellfyxxdt"><img id="35c81tkmiellfyxxdt" src="https://cdn.durable.co/blocks/0NdewcG7w4kbVrNatPzmw3YIsFkJp9GE1A7cAbS6I2VAemR0wppZDrPe1NZBFhWZ.jpg" alt="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 30% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="30%" data-positiony="50%" data-mce-src="https://cdn.durable.co/blocks/0NdewcG7w4kbVrNatPzmw3YIsFkJp9GE1A7cAbS6I2VAemR0wppZDrPe1NZBFhWZ.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 30% 50%;"></figure>I hope you appreciate the story l have shared and the lessons learned. As we continue to lead in today's ever-evolving business world, where technology and strategy are continuously shifting, the values of compassion and empathy remain true. As leaders, reflecting on our past can carry lessons to improve our leadership, like those I learned at my family's dining table, creating organizations that succeed and support team members. May your leadership be an open door and full table for your teams, offering nourishment for&nbsp;body, mind and spirit.

Suresh Parmachand - COCr8

Leadership Series

Discovering Personal Branding Through the Joy of Food and...

The Dynamism of Emergent and Deliberate Strategies

Authenticity in Marketing

From Tradition to Transformation

The Value of Every Generation

Compassion and Empathy: Lessons from My Family's Dining T...